Google Discover adalah feed personalisasi yang menampilkan content ke user tanpa mereka harus search. Potensi traffic besar jika content Anda masuk Discover.
Apa Itu Google Discover?
Overview
Google Discover:
- Personalized content feed
- Appears on Google app
- Mobile home screen
- Chrome new tab (mobile)
Algorithm-based recommendations.
Traffic Potential
Discover characteristics:
- Can bring massive traffic
- Traffic spikes (viral potential)
- Short-lived vs evergreen
- Unpredictable
Discover Requirements
Basic Eligibility
Requirements:
1. Indexed in Google
2. Google News policies compliant
3. High-quality content
4. Large images (min 1200px wide)
5. Not blocked by robots.txt
Content Guidelines
Content must be:
- Original
- Informative or entertaining
- Fresh/timely OR evergreen
- Visually appealing
- Mobile-friendly
Image Requirements
Size Requirements
/* Minimum image specs */
Image width: 1200px minimum
Aspect ratio: 16:9 or wider preferred
Format: WebP, JPEG, PNG
<meta name="robots" content="max-image-preview:large">
Implementation
<head>
<!-- Allow large image preview -->
<meta name="robots" content="max-image-preview:large" />
</head>
<article>
<!-- Featured image -->
<img
src="featured.jpg"
width="1200"
height="675"
alt="Descriptive alt text"
/>
</article>
High-quality, relevant images.
Image Best Practices
Tips:
- Use original images
- Avoid logos as featured
- Relevant to content
- Eye-catching thumbnails
- Avoid misleading images
Content Optimization
Topics That Work
Discover-friendly topics:
1. Trending news
2. How-to guides
3. Evergreen content
4. Entertainment
5. Sports updates
6. Tech news
7. Lifestyle content
Headlines
Effective headlines:
- Intriguing but accurate
- Not clickbait
- Clear topic indication
- Emotional triggers (appropriate)
Bad headlines:
- "You won't believe..."
- Misleading claims
- Pure clickbait
Content Quality
Focus on:
- Depth and accuracy
- Expert insights
- Original reporting
- Engaging writing
- Visual content
E-E-A-T signals important.
Technical Setup
Meta Tags
<head>
<!-- Allow indexing -->
<meta
name="robots"
content="index, follow,
max-image-preview:large, max-snippet:-1"
/>
<!-- Open Graph for images -->
<meta property="og:image" content="/image.jpg" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="675" />
</head>
Structured Data
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Article Title",
"image": [
"https://example.com/image-16x9.jpg",
"https://example.com/image-4x3.jpg",
"https://example.com/image-1x1.jpg"
],
"datePublished": "2026-01-07",
"dateModified": "2026-01-07",
"author": {
"@type": "Person",
"name": "Author Name",
"url": "https://example.com/author/"
}
}
Multiple Image Sizes
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/image.jpg",
"width": 1200,
"height": 675
}
]
Provide multiple aspect ratios if possible.
Building Authority
E-E-A-T Signals
Experience:
- First-hand knowledge
- Personal insights
- Case studies
Expertise:
- Author credentials
- Accurate information
- In-depth coverage
Authority:
- Backlinks
- Brand recognition
- Industry mentions
Trust:
- Secure site
- Contact info
- Accurate claims
Author Pages
Author page elements:
- Bio and credentials
- Social links
- Author's articles
- Profile image
- Areas of expertise
Content Types for Discover
News Content
Fresh news:
- Breaking stories
- Current events
- Trending topics
- Quick turnaround
Traffic spike then drops.
Evergreen Content
Evergreen topics:
- How-to guides
- Product reviews
- Timeless advice
- Reference content
Slower but sustained traffic.
Visual Content
Visual-heavy content:
- Photo galleries
- Infographics
- Web stories
- Video content
High engagement potential.
Web Stories
What Are Web Stories?
Web Stories:
- Full-screen visual format
- Swipe-through experience
- AMP-based
- Prominent in Discover
Great for visual content.
Creating Web Stories
<!DOCTYPE html>
<html amp lang="en">
<head>
<meta charset="utf-8" />
<script async src="https://cdn.ampproject.org/v0.js"></script>
<script
async
custom-element="amp-story"
src="https://cdn.ampproject.org/v0/amp-story-1.0.js"
></script>
<title>Story Title</title>
<link rel="canonical" href="story.html" />
<meta
name="viewport"
content="width=device-width,minimum-scale=1,initial-scale=1"
/>
</head>
<body>
<amp-story
standalone
title="Story Title"
publisher="Publisher Name"
publisher-logo-src="logo.png"
poster-portrait-src="poster.jpg"
>
<amp-story-page id="page1">
<amp-story-grid-layer template="fill">
<amp-img
src="image1.jpg"
width="720"
height="1280"
layout="responsive"
>
</amp-img>
</amp-story-grid-layer>
<amp-story-grid-layer template="vertical">
<h1>Title Text</h1>
</amp-story-grid-layer>
</amp-story-page>
</amp-story>
</body>
</html>
Monitoring Discover Traffic
Google Search Console
GSC → Performance → Discover tab
Metrics:
- Clicks
- Impressions
- CTR
- Top pages in Discover
Analyzing Performance
Look for:
- Which content appears
- Traffic patterns
- CTR by content type
- Timing patterns
Common Mistakes
Avoid These
Don'ts:
- Clickbait headlines
- Misleading images
- Low-quality content
- Thin articles
- Policy violations
Policy Violations
Against policies:
- Sexually explicit
- Dangerous content
- Deceptive practices
- Hate content
- Medical misinformation
Discover Optimization Checklist
Images:
☐ 1200px wide minimum
☐ High quality
☐ Relevant to content
☐ max-image-preview:large set
Content:
☐ High-quality writing
☐ Original content
☐ Engaging headlines
☐ E-E-A-T signals
Technical:
☐ Mobile-friendly
☐ Fast loading
☐ Structured data
☐ Proper indexing
Authority:
☐ Author pages
☐ About page
☐ Contact info
☐ Brand consistency
Kesimpulan
Google Discover bisa bawa traffic besar tapi unpredictable. Focus pada high-quality content, large images, dan E-E-A-T signals. Monitor di GSC dan terus improve content quality.
Ditulis oleh
Hendra Wijaya
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