About page adalah salah satu halaman terpenting untuk E-E-A-T dan trust signals. Pelajari cara create about page yang efektif untuk SEO dan users.
Mengapa About Page Penting
E-E-A-T Signals
About page shows:
- Who's behind site
- Experience/expertise
- Business legitimacy
- Contact information
- Trust indicators
User Trust
Visitors want to know:
- Who are you?
- Why should I trust you?
- How do I contact you?
- What's your story?
About Page Elements
Essential Components
Must include:
- Company/person intro
- Mission/purpose
- Team members (if applicable)
- Contact information
- Trust indicators
Helpful Additions
Consider adding:
- Photos/videos
- Company history
- Values/philosophy
- Achievements
- Social proof
Writing About Page Content
Opening Statement
Start with:
- Who you are
- What you do
- Who you help
Clear, concise introduction.
Example Opening
"TirInfo adalah platform
pembelajaran SEO berbahasa
Indonesia yang membantu
pemilik website dan blogger
meningkatkan traffic organik
mereka sejak 2020."
Clear positioning.
Story & Mission
Include:
- Why you started
- Your mission
- What drives you
- Unique approach
Team/Author Information
Author Profiles
For each person:
- Full name
- Photo
- Role/title
- Brief bio
- Credentials
- Social links
Schema for Team
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Company Name",
"founder": {
"@type": "Person",
"name": "Founder Name",
"jobTitle": "CEO"
},
"employee": [
{
"@type": "Person",
"name": "Team Member",
"jobTitle": "Content Manager"
}
]
}
Trust Indicators
What to Display
Trust elements:
- Years in business
- Clients served
- Projects completed
- Media mentions
- Awards received
- Certifications
Social Proof
Show:
- Client logos
- Testimonials
- Press coverage
- Partnership badges
- Reviews/ratings
Contact Information
Transparency
Include:
- Email address
- Phone number (if applicable)
- Physical address (if applicable)
- Social media links
- Contact form link
Why It Matters
Contact info shows:
- Real business
- Reachability
- Accountability
- Professionalism
SEO Optimization
Title & Meta
<title>About Us - Learn About [Company] | [Site Name]</title>
<meta
name="description"
content="Learn about [Company],
our mission, team, and how we help [target audience]
achieve [goal]. Established in [year]."
/>
Keywords to Target
Potential keywords:
- [Brand name]
- About [brand]
- [Brand] team
- [Brand] story
Usually low competition.
Internal Linking
Link to:
- Services/products
- Key content
- Author pages
- Contact page
Page Structure
Recommended Layout
<h1>About [Company/Person]</h1>
<section class="intro">
<p>Opening statement and mission</p>
</section>
<section class="story">
<h2>Our Story</h2>
<p>Background and journey</p>
</section>
<section class="mission">
<h2>Our Mission</h2>
<p>What we stand for</p>
</section>
<section class="team">
<h2>Meet Our Team</h2>
<!-- Team members -->
</section>
<section class="trust">
<h2>Why Trust Us</h2>
<!-- Credentials, testimonials -->
</section>
<section class="contact">
<h2>Get In Touch</h2>
<!-- Contact info -->
</section>
Visual Elements
Photos
Include:
- Team photos
- Office/workspace
- Behind-the-scenes
- Product in action
Real photos build trust.
Video Introduction
Consider:
- Founder message
- Company overview
- Team introduction
Video increases engagement.
Schema Markup
Organization Schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Company Name",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"description": "What the company does",
"foundingDate": "2020",
"founder": {
"@type": "Person",
"name": "Founder Name"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+62-xxx",
"contactType": "customer service",
"email": "[email protected]"
},
"sameAs": [
"https://facebook.com/company",
"https://twitter.com/company",
"https://linkedin.com/company/company"
]
}
Person Schema
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Your Name",
"url": "https://example.com/about/",
"image": "https://example.com/photo.jpg",
"jobTitle": "SEO Expert",
"worksFor": {
"@type": "Organization",
"name": "Company"
},
"sameAs": ["https://twitter.com/username", "https://linkedin.com/in/username"]
}
For Different Site Types
Personal Blog/Expert Site
Focus on:
- Your expertise
- Credentials
- Experience
- Publications
- Speaking engagements
Business Website
Emphasize:
- Company story
- Team expertise
- Client success
- Industry experience
- Company values
E-Commerce
Include:
- Company background
- Product quality commitment
- Customer service
- Return/warranty policies
- Location/facilities
Common Mistakes
Avoid These
Don'ts:
- Too brief (one paragraph)
- No photos
- No contact info
- Generic content
- Outdated information
Be Authentic
Do:
- Show personality
- Be specific
- Include details
- Update regularly
- Be honest
About Page Checklist
Content:
☐ Clear introduction
☐ Mission/purpose
☐ Company/personal story
☐ Team information
☐ Contact details
Trust Elements:
☐ Photos included
☐ Credentials shown
☐ Social proof
☐ Testimonials
☐ Media mentions
SEO:
☐ Optimized title
☐ Meta description
☐ Schema markup
☐ Internal links
☐ Clean URL
Technical:
☐ Mobile-friendly
☐ Fast loading
☐ Accessible
☐ Updated regularly
Linking:
☐ Linked from navigation
☐ Linked from footer
☐ Author page links
☐ Contact page link
Kesimpulan
About page adalah crucial untuk E-E-A-T dan user trust. Include detailed information about your business/self, team, credentials, dan contact information. Use schema markup dan keep it updated. A strong about page supports your entire site’s SEO.
Ditulis oleh
Hendra Wijaya