Google Keyword Planner adalah tool gratis dari Google yang powerful untuk keyword research. Meski dirancang untuk ads, sangat berguna untuk SEO.
Akses Google Keyword Planner
Membuat Akun
Requirements:
1. Google account
2. Google Ads account (free)
3. No need to run ads
Setup:
- Go to ads.google.com
- Create account
- Skip campaign setup
- Access Keyword Planner
Menemukan Tool
Navigation:
1. Login Google Ads
2. Tools & Settings (wrench icon)
3. Planning → Keyword Planner
Or direct: ads.google.com/keyword-planner
Dua Fitur Utama
1. Discover New Keywords
Use for:
- Finding new keyword ideas
- Expanding keyword list
- Topic exploration
Input:
- Seed keywords
- Website URL
2. Get Search Volume
Use for:
- Check volume of known keywords
- Compare keyword options
- Bulk volume lookup
Input:
- List of keywords
- Up to 1000 at once
Discover New Keywords
Using Seed Keywords
Process:
1. Click "Discover new keywords"
2. Enter 1-10 seed keywords
3. Set language and location
4. Click "Get Results"
Example seeds:
"SEO", "keyword research", "on-page optimization"
Using Website URL
Alternative method:
1. Click "Start with a website"
2. Enter competitor URL
3. Choose "Use entire site" or "Use this page"
4. Get keyword ideas from that content
Great for competitor research.
Understanding Results
Columns:
- Keyword: The search term
- Avg. monthly searches: Volume range
- Competition: Low/Medium/High
- Top of page bid: CPC indicator
- Three month change: Trend
- YoY change: Year trend
Volume Ranges
Without active campaign:
10-100
100-1K
1K-10K
10K-100K
With active campaign:
More precise numbers
Get Search Volume
Bulk Volume Check
Process:
1. Click "Get search volume"
2. Enter/paste keywords (one per line)
3. Or upload CSV
4. Set location/language
5. Get volumes
Limit: 1000 keywords per check.
Export Data
Options:
1. Download CSV
2. Download Google Sheets
3. Copy data
Export for further analysis.
Filtering & Refining
Location Targeting
Options:
- Country level
- State/province
- City level
- Radius
More specific = more relevant data.
Language Settings
Target language:
- Matches search language
- Not user location
Indonesian language + Indonesia location = most relevant.
Keyword Filters
Filter by:
- Text contains
- Text excludes
- Avg monthly searches range
- Competition level
- Top of page bid range
- Organic impression share
Narrow down results.
Keyword Ideas Filters
Keyword ideas grouping:
- Grouped view (by topic)
- Keyword view (all individual)
Grouped helpful for content planning.
Getting Exact Volumes
The Volume Range Problem
Without ads:
Shows ranges like "1K-10K"
Not precise numbers
With active ads:
Shows exact numbers
Even small amounts count
Solutions
Options:
1. Run small campaign (even $1/day)
2. Use third-party tools
3. Estimate mid-range
4. Focus on relative comparison
Keyword Planner for SEO
Competition Indicator
Low/Medium/High refers to:
- Ads competition
- NOT organic competition
But correlation exists:
High ads competition often = high SEO competition.
Using for Content Ideas
Process:
1. Enter main topic
2. Get keyword ideas
3. Group by topic clusters
4. Plan content around groups
Find what people search for.
Finding Long-tail Keywords
Strategy:
1. Start with broad keyword
2. Look at keyword ideas
3. Filter to lower volume
4. Find specific, less competitive
Long-tail = easier to rank.
Advanced Strategies
Competitor Keyword Mining
Process:
1. "Start with a website"
2. Enter competitor URL
3. Use "entire site"
4. Get their keyword universe
5. Find gaps in your content
Seasonal Research
Check trends:
- Three month change
- Year over year change
Plan content for upcoming seasons.
Location Variations
Compare locations:
- Same keyword, different cities
- Regional demand differences
- Localized content opportunities
Target underserved locations.
Export and Analyze
Export to spreadsheet:
1. Download all keywords
2. Sort by volume
3. Filter by competition
4. Calculate difficulty
5. Prioritize targets
Limitations
What KP Doesn’t Show
Missing:
- Actual organic difficulty
- SERP features
- Click data
- Search intent
- Keyword trends detail
Data Accuracy
Concerns:
- Volume ranges without ads
- Groups similar keywords
- May miss long-tail
- Competition is for ads
Supplement with other tools.
Complementary Tools
Pair with Free Tools
Use alongside:
1. Google Trends (trends/seasonality)
2. Google Search Console (actual queries)
3. AnswerThePublic (questions)
4. Ubersuggest (more data)
When to Use Paid Tools
Paid tools better for:
- Exact volumes
- Keyword difficulty
- SERP analysis
- Competitor deep-dive
- Click data
But KP is great starting point.
Keyword Planner Checklist
Setup:
☐ Create Google Ads account
☐ Access Keyword Planner
☐ Set default location/language
Research:
☐ Enter seed keywords
☐ Try competitor URLs
☐ Review keyword ideas
☐ Apply relevant filters
Analysis:
☐ Check search volumes
☐ Note competition levels
☐ Look at trends
☐ Identify long-tail
Export:
☐ Download CSV
☐ Organize by topic
☐ Prioritize targets
☐ Plan content
Kesimpulan
Google Keyword Planner adalah free tool yang powerful untuk keyword research. Volume range-nya mungkin tidak exact tanpa ads aktif, tapi keyword ideas dan competitive data sangat valuable untuk SEO.
Ditulis oleh
Hendra Wijaya